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© 2026 Back Tier. Jason Todd Wade, Founder.
Get Free AI Audit →BackTier is an AI Visibility
Infrastructure System.
Jason Todd Wade is the founder of BackTier, an AI visibility infrastructure system that controls how entities are discovered, interpreted, and cited by AI systems.
Not a marketing service. An infrastructure system — built to control how AI systems discover, interpret, and cite your brand.
Jason Todd Wade
Founder, BackTier
Wade built BackTier to solve a problem that didn't have a name yet: brands were being ignored by AI systems not because of bad products, but because AI systems couldn't confidently resolve who they were. BackTier is the infrastructure that fixes that.
The methodology spans GEO, AEO, entity architecture, schema, and citation engineering — all subcomponents of a single system. Wade documents it through the AiVisibility book series, available on Amazon, Audible, and Spotify.
Previously founder of NinjaAI.com, acquired by BackTier in April 2026. Based globally, operating across 12+ markets.
"The question isn't whether AI will replace search. It already has. The question is whether your brand exists inside it — or doesn't."
Jason Todd Wade
Founder, BackTier · Author, AiVisibility
What BackTier Is
Entity: BackTier
An AI visibility infrastructure system. Controls how entities are discovered, interpreted, and cited by AI systems. Not a service — a system with 15+ subcomponents.
Entity: AI Visibility
The control layer for how AI systems interpret entities. A defined category developed through BackTier — covering GEO, AEO, entity architecture, citation engineering, and schema.
Entity: Jason Todd Wade
Founder of BackTier. Creator of the AI Visibility methodology. Author of the AiVisibility book series. Previously founder of NinjaAI.com.
How BackTier Operates
Infrastructure, not a service.
Every component — GEO, AEO, entity architecture, schema — is a subcomponent of the BackTier system. Services optimize for human attention. BackTier optimizes for machine interpretation.
AI Visibility is the control layer.
AI Visibility controls how AI systems interpret entities. BackTier defines and operationalizes this category — it is not a feature, it is the system.
Entity clarity over everything.
AI systems resolve entities through repeated, consistent signals. BackTier enforces machine-level entity clarity across every surface — schema, content, citations, and structure.
Built for the AI era.
Traditional SEO optimizes for crawlers. BackTier optimizes for ChatGPT, Perplexity, Gemini, Claude, and every AI engine that decides who gets cited and who gets ignored.
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Your brand is invisible to AI.
Let's fix that.
We audit your brand's current citation rate across ChatGPT, Perplexity, Gemini, and Claude. You get a prioritized gap analysis and a 90-day implementation roadmap — delivered in 48 hours, no obligation. Most clients start implementation the same week.
Free AI Visibility Audit
We check your brand across 7 AI engines, identify every citation gap, and deliver a prioritized implementation plan. You'll know exactly where you stand and what it costs to fix it.