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© 2026 Back Tier. Jason Todd Wade, Founder.

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Custom GPTs Built For Your Operation

Bespoke GPT models trained on your brand, knowledge base, and operational workflows. Not a generic chatbot. Not a prompt wrapper. A purpose-built AI assistant that knows your business, speaks your language, and operates inside your systems.

Every GPT Has a Specific Job.

We build custom GPTs across six archetypes — each designed for a specific operational function. Most clients deploy two or three working together.

01Brand GPT

Brand Voice & Content GPT

A custom GPT trained on your brand guidelines, tone of voice, past content, and messaging framework. It writes in your voice, enforces your style, and produces on-brand content at scale — blog posts, social copy, email campaigns, ad creative, and long-form articles. Deploy it as an internal tool for your team or as a public-facing content generator that represents your brand accurately in every output.

Outcomes

  • On-brand content at scale
  • Style guide enforcement
  • Multi-format output
  • Team productivity multiplier
02Knowledge GPT

Organizational Knowledge GPT

A custom GPT trained on your internal documentation, SOPs, product specs, research, and institutional knowledge. It answers employee questions, onboards new team members, surfaces relevant information from your knowledge base, and eliminates the time lost searching for information that already exists inside your organization. The knowledge stays inside your deployment — not in OpenAI's training data.

Outcomes

  • Internal knowledge retrieval
  • Onboarding acceleration
  • SOP compliance
  • Documentation search
03Sales GPT

Sales & Lead Qualification GPT

A custom GPT trained on your product, pricing, competitive positioning, and objection handling playbook. It qualifies leads, answers product questions, handles objections, books demos, and escalates high-value prospects to your sales team — operating 24/7 across your website, email, and messaging channels. Every conversation is logged and scored for your CRM.

Outcomes

  • 24/7 lead qualification
  • Objection handling
  • Demo booking automation
  • CRM integration
04Research GPT

Intelligence & Research GPT

A custom GPT built for research-intensive operations — political campaigns, law firms, consulting practices, and intelligence organizations. Trained on your research methodology, source library, and analytical frameworks. It processes large volumes of documents, extracts key entities and relationships, generates structured research briefs, and surfaces the signals that matter from the noise that doesn't.

Outcomes

  • Document processing at scale
  • Entity extraction
  • Research brief generation
  • Source synthesis
05Customer GPT

Customer Service & Support GPT

A custom GPT trained on your product documentation, support history, FAQ library, and escalation protocols. It resolves tier-1 support tickets autonomously, reduces support volume by 60–80%, and escalates complex issues to human agents with full context. Deployed on your website, in your app, and across your messaging channels — it represents your brand accurately in every customer interaction.

Outcomes

  • Tier-1 ticket resolution
  • 60–80% volume reduction
  • Brand-accurate responses
  • Seamless human escalation
06AI Visibility GPT

AI Visibility Asset GPT

A custom GPT built specifically as an AI visibility asset — a publicly discoverable, citable AI tool in your category that drives traffic to your brand and establishes your organization as the authoritative source in your space. As AI systems increasingly cite and recommend specific tools and assistants, having a well-documented, authoritative GPT in your category creates a powerful AI visibility surface. We build it, optimize it for discoverability, and manage its citation profile.

Outcomes

  • Public discoverability
  • AI citation surface
  • Category authority
  • Brand traffic generation

From Knowledge Base to Deployed GPT

01

Knowledge Architecture

We audit your existing knowledge assets — documentation, content, research, SOPs, brand guidelines — and design the knowledge architecture that will power your GPT. We identify gaps, resolve conflicts, and structure the knowledge for optimal retrieval.

02

Training & Fine-Tuning

We train your custom GPT on the structured knowledge base, fine-tune its behavior for your specific use cases, and configure its system prompt, persona, and operational constraints. We test extensively against edge cases and adversarial inputs.

03

Integration & Deployment

We deploy your GPT to your chosen channels — OpenAI GPT Store, your website via API, your internal tools, or your messaging platforms. We configure authentication, logging, and analytics so you have full visibility into how it's being used.

04

Optimization & Maintenance

We monitor performance, collect feedback, and continuously improve your GPT's accuracy and usefulness. As your knowledge base evolves, we update the training data. As new capabilities become available, we integrate them.

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Your brand is invisible to AI.
Let's fix that.

Every day your competitors are being cited by ChatGPT, Perplexity, and Gemini while your brand doesn't appear at all. A free AI visibility audit from Jason Todd Wade and the Back Tier team takes 48 hours and shows you exactly where you stand - and what it would take to change it. Serving brands in New York, San Francisco, Austin, Miami, Chicago, London, Dubai, and globally.

Free AI Visibility Audit

We audit your brand's current AI citation rate across ChatGPT, Perplexity, Gemini, and Claude - then deliver a prioritized action plan with no obligation.

48h
Turnaround
Free
No obligation
30+
Industries