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Media Layer · Entity Lock Protocol™
local SEOlocal AI visibilitysmall businessGEO

Most Local Businesses Don't Need Complicated SEO — They Need to Stop Being Invisible

This episode is a structured entity signal in the BackTier TV media layer of Entity Lock Protocol™. It produces five simultaneous AI Visibility Infrastructure outputs.

Jason Todd Wade

Founder, BackTier

May 2026 · 31 min

▶ Watch on YouTube♫ Listen on Spotify← All Episodes
Entity Lock Protocol™ — Infrastructure Output

What This Episode Produces

This episode is not a single media asset. It produces five simultaneous AI Visibility Infrastructure outputs — each targeting a different AI retrieval and citation pathway.

Video

Indexed by YouTube and AI video retrieval systems

Audio

Indexed by Spotify and podcast AI systems

Transcript

Machine-readable text AI systems can extract and cite

{ }VideoObject Schema

JSON-LD structured data telling AI systems what this content is

Episode Page

Canonical URL — a discrete AI citation surface

Learn how BackTier TV functions as AI Visibility Infrastructure →

About This Episode

The SEO industry has overcomplicated local search to the point where small businesses feel paralyzed. Jason Todd Wade cuts through it: most local businesses have one problem — they are invisible to AI systems that now mediate local discovery. And the fix is simpler than the industry wants you to believe.

This episode covers the practical minimum required to fix local AI visibility, without a six-month retainer. Jason explains why the same signals that made Google Maps work — consistent NAP data, category clarity, review velocity, and geographic entity anchoring — are the same signals that make AI systems confident enough to recommend a local business.

The episode also covers what most local businesses are getting wrong about AI search: they are optimizing for clicks when they should be optimizing for selection confidence. The goal is not to appear in a list. The goal is to be the entity an AI system chooses when someone asks for a recommendation.

Topics Covered

local SEOlocal AI visibilitysmall businessGEOAEO

Guest

J

Jason Todd Wade

Founder, BackTier

Visit Website →

Watch or Listen

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