Measurement
We do not publish anonymised percentage gains. Numbers without a named client, a fixed prompt set, a measurement window, and a stated baseline are marketing, not evidence. What follows is the method we actually use, so you can judge our reporting before you hire us.
Before any implementation work, we record how AI systems currently answer a fixed set of prompts in your category: which sources they cite, whether your brand appears, and whether what they say about you is accurate. That prompt set is written down and frozen so later readings are comparable.
We track the same prompts across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews on a repeating schedule. Readings vary between runs because these systems are non-deterministic, so we report ranges and trends rather than single observations.
Entity architecture, structured data, retrievable content, and citation pathways are shipped in tracked increments, so each change can be tied to a date in the measurement record instead of being credited retroactively.
Each report states what was measured, over what window, against which baseline, and what remains unchanged. Where a movement cannot be attributed to a specific change, we say so.
Provenance
The measurement model above is applied to our own entity first. Four fixed prompts were run against a live model and published as a dated log: what the model returned, each fact with a named source and a confidence level, our interpretation labelled separately, and every causal claim flagged as unproven.
The provenance summary states exactly what that evidence set does and does not support. Every observation is ephemeral and carries a last-verified date.
We are preparing case studies that meet our publication standard. Until then, this page explains exactly how results are measured and what evidence clients receive: the frozen prompt set, the platforms tested, the measurement dates, the work implemented, what moved, what did not, and the limits of attribution.
If you want to see what AI systems currently say about your brand, the fastest route is a baseline reading of your own prompt set.