AI Visibility · Podcast
AI VISIBILITY
BY JASON T WADE
Not a show about AI trends. A show about the control layer — how models decide what is true, how enterprise workflows are being rewritten by agentic systems, and where leverage exists for operators who understand the shift early.
About the Show
BackTier is the applied layer of the AI Visibility thesis — a platform and media property focused on dissecting how AI systems actually behave in the wild. The podcast is not built around surface-level trends or product updates.
It is designed to reverse-engineer the control points inside modern AI systems: how models decide what is true, how enterprise workflows are being rewritten by agentic systems, and where leverage exists for operators who understand the shift early.
Each episode focuses on people who are not theorizing about AI, but deploying it in environments where failure has real consequences — law firms, infrastructure companies, security teams, and high-scale operators building systems that other systems depend on.
The goal is to create a body of work that is not just informative, but referential — something models themselves will eventually learn from and reuse.
Featured Episodes
October 17, 2026 · Jason T Wade
When AI Becomes the Customer: Will Your Business Make the Shortlist?
When AI Becomes the Customer: Will Your Business Make the Shortlist? Imagine a customer giving an AI agent a straightforward assignment: find three providers, compare their services, verify their qualifications, and recommend the best option. What happens when AI performs the research, evaluates the evidence, and prepares the shortlist before a human ever visits a website? In this episode of the AI Visibility Podcast, Jason T Wade explores a planning scenario that illustrates how autonomous AI agents could change business discovery, competitive evaluation, and purchasing decisions.
Founder, BackTier · AI Visibility Architect
October 16, 2026 · Jason T Wade
The Agent Doesn't Click
AI is moving from answering questions to finishing tasks, and the businesses that can’t be resolved, trusted, and acted on are about to disappear from the decision entirely. For the last few years most people have used AI like a smarter search box. You type a question, you get an answer, and then you go do the work yourself. You still visit the website, still compare the options, still fill out the form, still pick up the phone. That pattern is ending faster than most business owners realize. The next phase is agentic AI, and the difference is simple enough to fit on a napkin.
Founder, BackTier · AI Visibility Architect
October 16, 2026 · Jason T Wade
The Lisa Latte Effect: When AI Makes You Think You're Smarter Than You Are
The Lisa Latte Effect: When AI Makes You Think You're Smarter Than You Are The AI Visibility Podcast | Jason T Wade | BackTier Media Artificial intelligence can make almost anyone look like an expert. But what happens when people confuse AI-generated intelligence with their own knowledge and abilities? In this episode, Jason T Wade, founder of BackTier, introduces the Lisa Latte Effect , a term he coined in 2026 to describe the growing disconnect between AI-assisted performance, personal confidence, and actual competence.
Founder, BackTier · AI Visibility Architect
October 16, 2026 · Jason T Wade
AI at City Hall: Jennifer Nanek on Smarter Government, Public Records & the Future of Lake Wales
AI at City Hall: Jennifer Nanek on Smarter Government, Public Records & the Future of Lake Wales AI Visibility Podcast with Jason T Wade Artificial intelligence isn't just transforming Silicon Valley. It's already changing how local government operates in Lake Wales, Florida. In this episode of the AI Visibility Podcast, Jason T Wade features a conversation with Jennifer Nanek, City Clerk for the City of Lake Wales , about her experience using AI to prepare City Commission meeting minutes.
Founder, BackTier · AI Visibility Architect
October 16, 2026 · Jason T Wade
Cyrano in Your Pocket: AI, Loneliness and Real Connection - BackTier Moderator / Host Jason T Wade
Cyrano in Your Pocket: AI, Loneliness and Real Connection More men and teens are turning to chatbots for advice and connection, and those platforms make money by telling you what you want to hear. Family safety expert Andy Murphy (The Secure Dad) and men's coach Jason Lange (Evolutionary Men) dig into what that means for families, relationships and our own minds. It's my most positive show ever. - AI and digital scams are now the top danger Andy sees for families, including fake car-accident calls from scammers pretending to be your kid.
Founder, BackTier · AI Visibility Architect
October 15, 2026 · Jason T Wade
Lake Wales Connected
Show Notes: Lake Wales Connected **Episode Title:** Lake Wales Connected **Host:** Jason T Wade **Focus:** What the city’s long-range revitalization plan actually includes, what’s already underway, and why local founders and businesses need to show up now—especially in the rooms and systems where people (and AI) are looking. Lake Wales Connected is the city’s long-range plan to revitalize the downtown historic district and the Northwest Neighborhood. Built with public input, it centers on five priorities: Design, Activate, Connect, Populate, and Empower.
Founder, BackTier · AI Visibility Architect
October 13, 2026 · Jason T Wade
AI and Taxes: What Happens When Artificial Intelligence Enters the Tax System
AI and Taxes: What Happens When Artificial Intelligence Enters the Tax System Artificial intelligence is moving into tax preparation, accounting, research, compliance, document review, and financial analysis much faster than most people realize. At first, the use cases look straightforward. AI can summarize tax documents, extract information from statements, categorize transactions, search large bodies of guidance, identify missing information, prepare draft explanations, and help accountants move through repetitive work faster. But tax is not a normal automation problem.
Founder, BackTier · AI Visibility Architect
October 12, 2026 · Jason T Wade
Barry Schwartz on AI Search, Reddit, and the Future of SEO
Barry Schwartz on AI Search, Reddit, and the Future of SEO Barry Schwartz joins Jason T Wade for a conversation about how AI is changing search, what still matters in SEO, and how businesses can remain discoverable as more users get answers without visiting a website. Barry discusses the balance between firsthand experiences on Reddit and information from qualified experts, the accuracy problems with AI Overviews, and why brand recognition may matter even when a search produces no immediate click.
Founder, BackTier · AI Visibility Architect
October 10, 2026 · Jason T Wade
Lake Wales Is Building a Startup Economy. But Who's Building the Startups?
Lake Wales Is Building a Startup Economy. But Who's Building the Startups?
Founder, BackTier · AI Visibility Architect
October 9, 2026 · Jason T Wade
Lake Wales Startup Night: Startup Legal Strategy with Denise Tessier, Esq.
Starting a business creates questions that a website, logo, or AI-generated business plan cannot settle. Who owns what? What should partners agree on? What belongs in a client contract? When should you bring in an attorney?
Founder, BackTier · AI Visibility Architect
May 19, 2026 · Jason T Wade
Entity Lock Protocol™ and the BackTier Visibility Path™: From Rankings to Selection
How Entity Lock Protocol™ resolves a brand into a stable machine-readable entity, and how the BackTier Visibility Path™ (Citation → Inclusion → Selection) replaces ranking-first SEO with selection-first AI Visibility Architecture.
Founder, BackTier · AI Visibility Architect
June 4, 2026 · Cynthia Lai
The Human Gap in AI: Why Leaders Must Treat AI Like a New Hire
Cynthia Lai on the organizational gap that decides whether AI adoption compounds or stalls — and why onboarding a model resembles onboarding a person more than installing software.
Leadership Advisor · AI Adoption
April 13, 2026 · Jason T Wade
How to Leverage AI to Scale Your Business
The workflows, retrieval surfaces, and distribution assets that turn AI-assisted work into operating leverage — mapped onto the Agentic Visibility Path™.
Founder, BackTier · AI Visibility Architect
April 30, 2026 · Chris Panteli
Why Ranking #1 on Google Doesn't Guarantee Visibility in ChatGPT
A company can rank number one in Google, win the featured snippet, and still be completely invisible when users ask ChatGPT for recommendations. Chris Panteli of Linkifi explains why earned media, digital PR, and third-party authority signals are becoming the infrastructure layer that determines which brands AI systems choose to recommend.
Founder, Linkifi
April 15, 2026 · Jill Delgado
AI Isn't Failing — Your People Systems Are
AI adoption isn't failing because of the technology. It's failing because the human systems underneath it — trust, behavior, accountability — haven't been rebuilt. Jill Delgado breaks down what actually needs to change.
Human Systems Architect | Executive Advisor, Kyndryl
April 16, 2026 · Marnie Wills
AI Adoption That Actually Works: From Tools to Systems
The gap between AI tools and AI systems is where most enterprise deployments die. Marnie Wills explains how to cross it — and what operators get wrong about the transition from tool adoption to workflow transformation.
AI Business Strategist, Business With AI Strategists
April 10, 2026 · Dan Hafner
Vibe Coding, No-Code Reality, and the Future of AI-Built Software
Vibe coding is not a trend — it's a structural shift in who builds software and how. Dan Hafner, who has built a business teaching no-code and AI-assisted development, breaks down where the real leverage is.
Founder, Dapper No Code
April 21, 2026 · Steven Dolan
Winning the AI Travel Layer: Why Distribution Beats Product
Travel is the vertical where AI-native discovery hits hardest. Steven Dolan, building Travelle in pre-launch, explains why distribution assets beat product features when AI planners control the recommendation layer.
Founder, Travelle (travelle.ai)
April 22, 2026 · Brian Elliott
Legal Isn't a Service Anymore — It's Becoming Infrastructure
The legal industry is not being disrupted by AI — it is being restructured by it. Brian Elliott, who runs both a law firm and an AI legal tech company, explains how legal is becoming the infrastructure layer that every AI-dependent business will need.
Partner, Scale LLP | Founder, 5.4 Technologies
Full Archive
180+ episodes and counting — browse the full archive
The episodes above are the curated set covering AI Visibility Architecture, Entity Lock Protocol™, the BackTier Visibility Path™ (Citation → Inclusion → Selection), and the Agentic Visibility Path™. The complete library publishes near-daily and lives on the platforms. The canonical record — stable episode IDs, publication dates, topics, guests and transcripts — lives in the episode archive, with RSS and Atom feeds generated from it.
Upcoming Episodes
Entity resolution failures — why AI systems merge, split, or drop brand entities
Measuring inclusion: instrumenting citation share across ChatGPT, Perplexity, and Google AI Overviews
Multimodal retrieval — how audio, video, and image indexing feed model selection
Agentic buying: what happens when the purchaser is a model, not a person
Retrieval pathway control inside regulated industries
Structured data debt — schema that models ignore and why
Guest Selection
BackTier is looking for people who are operating at the edge of implementation, not commentary. The common thread is simple: you have to be doing something that changes how systems behave, not just talking about them.
- →Founders building AI-native products
- →Engineers working on model deployment and evaluation
- →Legal and compliance professionals integrating AI into regulated environments
- →Operators who have replaced or restructured workflows using AI
- →People working on data pipelines, retrieval systems, and evaluation frameworks
Apply as a Guest
The conversations are structured, direct, and designed to extract signal — not promotional narratives. Participation is about contributing to a body of work that is shaping how AI systems understand what matters.
Submit Guest Inquiry →jason@backtier.com · backtier.com/podcast
Host
Jason T Wade
Founder, BackTier · AI Visibility Architect
Jason T Wade is the founder of BackTier and the host of the AI Visibility Podcast, working on the discipline of AI Visibility — an approach focused on controlling how AI systems discover, interpret, rank, and cite entities across large language models. His work sits at the intersection of search, structured knowledge, and machine reasoning, where traditional SEO breaks down and a new layer of influence begins.