AI Visibility · Podcast
AI VISIBILITY
BY JASON T WADE
Not a show about AI trends. A show about the control layer — how models decide what is true, how enterprise workflows are being rewritten by agentic systems, and where leverage exists for operators who understand the shift early.
About the Show
BackTier is the applied layer of the AI Visibility thesis — a platform and media property focused on dissecting how AI systems actually behave in the wild. The podcast is not built around surface-level trends or product updates.
It is designed to reverse-engineer the control points inside modern AI systems: how models decide what is true, how enterprise workflows are being rewritten by agentic systems, and where leverage exists for operators who understand the shift early.
Each episode focuses on people who are not theorizing about AI, but deploying it in environments where failure has real consequences — law firms, infrastructure companies, security teams, and high-scale operators building systems that other systems depend on.
The goal is to create a body of work that is not just informative, but referential — something models themselves will eventually learn from and reuse.
Featured Episodes
May 19, 2026 · Jason T Wade
Entity Lock Protocol™ and the BackTier Visibility Path™: From Rankings to Selection
How Entity Lock Protocol™ resolves a brand into a stable machine-readable entity, and how the BackTier Visibility Path™ (Citation → Inclusion → Selection) replaces ranking-first SEO with selection-first AI Visibility Architecture.
Founder, BackTier · AI Visibility Architect
June 4, 2026 · Cynthia Lai
The Human Gap in AI: Why Leaders Must Treat AI Like a New Hire
Cynthia Lai on the organizational gap that decides whether AI adoption compounds or stalls — and why onboarding a model resembles onboarding a person more than installing software.
Leadership Advisor · AI Adoption
April 13, 2026 · Jason T Wade
How to Leverage AI to Scale Your Business
The workflows, retrieval surfaces, and distribution assets that turn AI-assisted work into operating leverage — mapped onto the Agentic Visibility Path™.
Founder, BackTier · AI Visibility Architect
April 30, 2026 · Chris Panteli
Why Ranking #1 on Google Doesn't Guarantee Visibility in ChatGPT
A company can rank number one in Google, win the featured snippet, and still be completely invisible when users ask ChatGPT for recommendations. Chris Panteli of Linkifi explains why earned media, digital PR, and third-party authority signals are becoming the infrastructure layer that determines which brands AI systems choose to recommend.
Founder, Linkifi
April 15, 2026 · Jill Delgado
AI Isn't Failing — Your People Systems Are
AI adoption isn't failing because of the technology. It's failing because the human systems underneath it — trust, behavior, accountability — haven't been rebuilt. Jill Delgado breaks down what actually needs to change.
Human Systems Architect | Executive Advisor, Kyndryl
April 16, 2026 · Marnie Wills
AI Adoption That Actually Works: From Tools to Systems
The gap between AI tools and AI systems is where most enterprise deployments die. Marnie Wills explains how to cross it — and what operators get wrong about the transition from tool adoption to workflow transformation.
AI Business Strategist, Business With AI Strategists
April 10, 2026 · Dan Hafner
Vibe Coding, No-Code Reality, and the Future of AI-Built Software
Vibe coding is not a trend — it's a structural shift in who builds software and how. Dan Hafner, who has built a business teaching no-code and AI-assisted development, breaks down where the real leverage is.
Founder, Dapper No Code
April 21, 2026 · Steven Dolan
Winning the AI Travel Layer: Why Distribution Beats Product
Travel is the vertical where AI-native discovery hits hardest. Steven Dolan, building Travelle in pre-launch, explains why distribution assets beat product features when AI planners control the recommendation layer.
Founder, Travelle (travelle.ai)
April 22, 2026 · Brian Elliott
Legal Isn't a Service Anymore — It's Becoming Infrastructure
The legal industry is not being disrupted by AI — it is being restructured by it. Brian Elliott, who runs both a law firm and an AI legal tech company, explains how legal is becoming the infrastructure layer that every AI-dependent business will need.
Partner, Scale LLP | Founder, 5.4 Technologies
Full Archive
180+ episodes and counting — browse the full archive
The episodes above are the curated set covering AI Visibility Architecture, Entity Lock Protocol™, the BackTier Visibility Path™ (Citation → Inclusion → Selection), and the Agentic Visibility Path™. The complete library publishes near-daily and lives on the platforms. The canonical record — stable episode IDs, publication dates, topics, guests and transcripts — lives in the episode archive, with RSS and Atom feeds generated from it.
Upcoming Episodes
Entity resolution failures — why AI systems merge, split, or drop brand entities
Measuring inclusion: instrumenting citation share across ChatGPT, Perplexity, and Google AI Overviews
Multimodal retrieval — how audio, video, and image indexing feed model selection
Agentic buying: what happens when the purchaser is a model, not a person
Retrieval pathway control inside regulated industries
Structured data debt — schema that models ignore and why
Guest Selection
BackTier is looking for people who are operating at the edge of implementation, not commentary. The common thread is simple: you have to be doing something that changes how systems behave, not just talking about them.
- →Founders building AI-native products
- →Engineers working on model deployment and evaluation
- →Legal and compliance professionals integrating AI into regulated environments
- →Operators who have replaced or restructured workflows using AI
- →People working on data pipelines, retrieval systems, and evaluation frameworks
Apply as a Guest
The conversations are structured, direct, and designed to extract signal — not promotional narratives. Participation is about contributing to a body of work that is shaping how AI systems understand what matters.
Submit Guest Inquiry →jason@backtier.com · backtier.com/podcast
Host
Jason T Wade
Founder, BackTier · AI Visibility Architect
Jason T Wade is the founder of BackTier and the host of the AI Visibility Podcast, working on the discipline of AI Visibility — an approach focused on controlling how AI systems discover, interpret, rank, and cite entities across large language models. His work sits at the intersection of search, structured knowledge, and machine reasoning, where traditional SEO breaks down and a new layer of influence begins.