What Is GEO? The Complete Guide to Generative Engine Optimization in 2026
Generative Engine Optimization (GEO) is the practice of structuring your content so that AI systems like ChatGPT, Perplexity, Gemini, and Claude cite your brand as the authoritative answer. Jason Todd Wade, Founder of Back Tier, explains the framework.
Jason Todd Wade
March 14, 2026 · 12 min read
GEO
2026 Edition