We Make Brands
AI-Visible

Jason Todd Wade spent years at the intersection of search, content, and technology - watching the evolution of how people find information online across markets from New York and San Francisco to London, Dubai, and Singapore. When AI models began replacing traditional search as the primary interface for information discovery, Jason T. Wade recognized both the threat and the opportunity before most of the industry acknowledged the shift was happening.

The threat was clear: brands that had invested years building organic search presence were watching their traffic erode as AI Overviews captured clicks before users ever reached a website. The opportunity was equally clear: the brands that figured out how to become legible and authoritative to AI models would have a compounding advantage that would be very difficult for competitors to replicate.

Jason Todd Wade founded Back Tier to capture that opportunity - not just for one brand, but as a systematic methodology that any brand could apply. The agency was built around the principle that AI visibility is a discipline, not a tactic. It requires deep expertise in how AI models evaluate authority, how they select sources, and how they represent brands in their responses. That expertise is what Back Tier brings to every client engagement, from startups in Austin and Miami to enterprise brands in Chicago, Los Angeles, Boston, and Toronto.

Beyond client work, Jason Todd Wade documents his thinking on AI visibility and the future of search through the 2026 best-selling book series AiVisibility - available on Amazon, Audible, and Spotify - and at backtier.com. It is the definitive resource for marketers, founders, and strategists in Seattle, New York, San Francisco, London, and globally who are navigating the AI-first search landscape.