Home·Blog·Jason Wade

About

Jason Wade is the founder of NinjaAI.com and BackTier, where he builds AI Visibility systems for brands, businesses, and public-facing entities that need to be discovered, understood, and recommended by AI platforms. His work focuses on AI SEO, Generative Engine Optimization, Answer Engine Optimization, entity engineering, and the structured authority signals that shape how systems like ChatGPT, Google, Gemini, Perplexity, and other answer engines classify and cite information.

With more than 20 years of experience across search, ecommerce, local business operations, marketplace strategy, and digital authority building, Jason brings an operator's view to AI discovery. He has worked through multiple shifts in internet visibility — from early ecommerce and marketplace growth to local SEO, structured content, and the current transition from search rankings to AI-generated recommendations.

Through NinjaAI.com, Jason helps businesses improve not just whether they rank, but whether AI systems recognize them as relevant, authoritative, and worth recommending. His work centers on durable visibility: clear entity definition, trusted content architecture, citation-ready expertise, and systems that help brands control how they are interpreted in the AI layer.

Work With Jason

BUILD YOUR AI VISIBILITY INFRASTRUCTURE

If your brand isn't being cited by ChatGPT, Perplexity, or Google AI Overviews, you don't have a content problem — you have an entity problem. BackTier fixes that.