About
Jason Todd Wade is the founder of NinjaAI.com and BackTier.com, where he builds AI Visibility systems for companies that need to be understood, trusted, and recommended by AI-driven discovery platforms. With more than 20 years of experience across search, ecommerce, direct-to-consumer operations, Amazon, eBay, local services, and digital authority building, Jason focuses on the shift from traditional SEO rankings to machine-mediated selection.
His work centers on entity clarity, structured authority, off-page trust signals, answer-engine optimization, and the systems that determine how AI platforms such as ChatGPT, Google Gemini, Perplexity, Claude, and AI Overviews interpret and surface brands.
Through NinjaAI, he helps companies improve their visibility across AI search and recommendation environments. Through BackTier, he develops the deeper operating frameworks behind AI Visibility Architecture, including retrieval pathway control, interpretation correction loops, and pre-click decision-layer positioning.
Writing
No posts found.
Work With Jason
If your brand isn't being cited by ChatGPT, Perplexity, or Google AI Overviews, you don't have a content problem — you have an entity problem. BackTier fixes that.