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© 2026 Back Tier. Jason Todd Wade, Founder.
Get Free AI Audit →Your competitors are being cited by ChatGPT, Perplexity, and Google AI Overviews right now. Those are your positions. AI Displacement is the systematic process of analyzing why they hold those positions, building superior authority signals, and replacing their citations with yours. This is not SEO. This is AI warfare.
AI displacement is not a single tactic. It is a coordinated program across six fronts — each targeting a different layer of the AI authority stack.
When AI systems answer questions in your category, they cite specific sources — because those sources built the right authority signals first. We analyze what's being cited, identify the gaps, and build a structured program to overtake those positions.
When a competitor has a Knowledge Panel and you don't, you're losing the zero-click battle before it starts. We build and optimize Knowledge Panel presence for your brand, correct inaccurate information, and ensure the structured data layer represents you accurately.
AI Overviews and Featured Snippets are winner-take-all. We identify the positions your competitors hold, analyze what earned them those positions, and build a systematic program to displace them. This is answer architecture.
Entity suppression builds your entity's authority so comprehensively that your competitor's entity becomes relatively less prominent in your shared category. We build your entity up while ensuring your signals outpace theirs.
The brand that defines the category controls the conversation. Category narrative control means systematically publishing the most authoritative content on every relevant topic — so when someone asks ChatGPT about your industry, the answer comes from your content.
AI narrative defense monitors what AI systems say about your brand, identifies inaccurate or negative narratives before they calcify, and builds the counter-narrative infrastructure to correct them.
We run your target queries through every major AI system and map the complete competitive landscape in AI-generated answers.
We identify the specific gaps — content, entity, structured data, citation — that allow competitors to hold positions you should own.
We build a prioritized displacement strategy. Each target position gets a specific tactical plan: content to create, authority signals to build, citations to earn.
We execute the displacement program and monitor AI system outputs weekly. We iterate based on what's working and accelerate into positions that are moving.
Start here
We audit your brand's current citation rate across ChatGPT, Perplexity, Gemini, and Claude. You get a prioritized gap analysis and a 90-day implementation roadmap — delivered in 48 hours, no obligation. Most clients start implementation the same week.
We check your brand across 7 AI engines, identify every citation gap, and deliver a prioritized implementation plan. You'll know exactly where you stand and what it costs to fix it.