BACKTIER

What is HEO (Hybrid Engine Optimization)?

Hybrid Engine Optimization (HEO) is optimization that spans both traditional search engines and generative AI systems in a single strategy. BackTier uses HEO for clients who still need Google rankings but also need to be cited by ChatGPT, Perplexity, and AI Overviews.

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  • What does HEO mean?
  • Can you explain HEO in simple terms?
  • Why does HEO matter for my business?

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