BACKTIER

Should I block AI crawlers in robots.txt?

For most brands, no. Blocking GPTBot, ClaudeBot, PerplexityBot, and Google-Extended removes you from the retrieval pool that AI systems draw from. Publishers with a licensing strategy may choose to block; brands optimizing for visibility should allow AI crawlers explicitly.

Also asked as

  • Should I block AI crawlers in robots.txt — can you explain?
  • In simple terms, should I block AI crawlers in robots.txt?

Need this applied to your brand?

Book a strategy call →