Market Intelligence Agents

Entity Discovery

BackTier's market intelligence agents search across public sources, regulatory filings, web directories, social platforms, news archives, and professional databases to identify organizations relevant to a target market. Every entity is collected with name, website, contact information, geography, category, and source trail.

Discovery can be scoped by city, state, industry, vertical, organization type, campaign type, civic category, professional service category, regulated industry category, or custom search query. The system supports any combination of these parameters.

Organization Mapping

Once entities are discovered, they are mapped into a structured intelligence layer. Organizations are classified by type, geography, issue area, authority level, and relationship to the target market. Competitors, adjacent players, referral sources, media contacts, and strategic partners are identified and tagged.

The mapping layer creates a persistent, queryable view of the market — not a one-time list but an ongoing intelligence asset that improves with every new discovery and classification.

Contact and Source Collection

For every organization in the map, the system collects available contact information: email addresses, phone numbers, contact names, roles, and titles. Source URLs are preserved for every data point, creating a full audit trail for every contact in the system.

Contact quality is scored based on email format validity, domain authority, role clarity, and source confidence. Low-confidence contacts are flagged for manual review before any outreach is initiated.

Category and Geography Tagging

Every entity in the intelligence layer is tagged by category, vertical, geography, and issue area. Tags are applied consistently across the entire database, enabling precise filtering and segmentation for outreach, reporting, and strategic analysis.

Geography tagging supports city, county, state, and regional levels. Category tagging supports custom taxonomies built for each client's specific market structure.

Competitor and Adjacent Player Monitoring

BackTier's intelligence agents monitor competitors and adjacent players on an ongoing basis. When a competitor gains new visibility signals, enters a new market, or changes its positioning, the system surfaces the change as an intelligence alert.

Adjacent player monitoring identifies organizations that are not direct competitors but occupy related positions in the market — potential referral sources, coalition partners, media amplifiers, or acquisition targets.

Priority Scoring

Every entity in the intelligence layer receives a priority score from 0 to 100. Scoring factors include category fit, website quality, AI visibility opportunity, local or market relevance, likely budget, decision-maker clarity, public-facing visibility need, urgency signal, and source confidence.

Priority labels — High Priority, Good Fit, Test Fit, Low Fit, Do Not Contact — are applied based on score thresholds. Each label triggers a different handling workflow.

Source Trail Preservation

Every data point in the intelligence layer is linked to its source URL. Source trails enable verification, auditing, and compliance review. When a contact disputes a data point, the source trail provides the evidence for how the information was collected.

Source trails also enable quality scoring — contacts sourced from official regulatory filings receive higher confidence scores than contacts sourced from general web searches.

Intelligence Briefs

BackTier delivers weekly intelligence briefs summarizing new entities discovered, entities that changed status, competitor movements, market shifts, and recommended priority targets for outreach.

Intelligence briefs are formatted for operational use — not academic reports. Each brief includes a prioritized action list, a summary of key changes, and a set of recommended next steps.

Scope

Define the target market by geography, category, and vertical.

Discover

Search public sources to identify all relevant entities.

Classify

Tag every entity by type, geography, issue area, and authority.

Score

Assign priority scores and quality labels to every entity.

Monitor

Track competitor and adjacent player movements continuously.

Brief

Deliver weekly intelligence briefs with prioritized action lists.