BACKTIER

Authority Operations · Canon-Led Publishing

Authority Canon: One Locked Source for Every Public Claim

We write one approved source about your business, a Book or a Story, in your own voice. Your website, profiles, episodes, and articles are then built from it, so Google, AI systems, and customers all get the same description of you.

Everything published comes from something real: your own words, your press coverage, your case history, or a primary source. No filler.

Book or Story

The Book

Best for

Experts, professional firms, consultants, and founders with deep subject matter

Length

30–70 pages · 10,000–25,000 words

Form

Chapters teaching how the expert thinks and works

The Story

Best for

Local, service, retail, and product businesses

Length

8–20 pages · 3,000–8,000 words

Form

Who we are, who we serve, what we do, how we do it, and why it's done this way

Three editions, every time

  • Text edition

    PDF and Word: the approved, versioned master.

  • Web edition

    A canonical page on your site that search engines and AI systems can read and cite.

  • Audio edition

    Recorded in your voice or with your consent. The raw material for every content channel.

The rule

  1. Every public statement about the business comes from the Canon.
  2. No page, profile, episode, article, bio, or pitch may introduce a fact that is not in the Canon.
  3. When anything conflicts with the Canon, the Canon wins and the other asset is corrected.
  4. When a fact changes, the Canon changes first. Everything downstream is updated from it.

The owner approves the Canon and every amendment. Silence is not approval. Identity comes before amplification.

Start your Canon Contact BackTier
jason@backtier.com →Email Jason →