What Others Say
Practitioners, clients, and podcast guests on BackTier's AI Visibility Infrastructure work — in their own words. Not marketing copy. Not case study summaries. The actual assessments from people who have worked with Jason T Wade and the BackTier methodology.
Industry Practitioners
Guests who appeared on the BackTier AI Visibility Podcast and shared their perspective on the work.
Jason is operating at a layer most SEOs haven't even discovered yet. The conversation we had about earned media as AI visibility infrastructure completely reframed how I think about link building for the AI era. BackTier is doing work that's five years ahead of the industry.
The Entity Lock Protocol is the most practical framework I've seen for making a brand machine-readable. Jason doesn't just talk about AI visibility — he's built the actual infrastructure layer that makes it work. This is what serious AI SEO looks like.
BackTier's approach to agentic lead generation is unlike anything else in the market. Jason understands that the future of B2B discovery isn't search — it's AI recommendation. The infrastructure he's built to capture that layer is genuinely differentiated.
The conversation with Jason on AI agents and visibility infrastructure was one of the most technically grounded discussions I've had on the topic. He's built real systems — not theoretical frameworks. The Entity Engineering work BackTier does is the missing layer in most AI strategies.
Jason T Wade is one of the few people who can explain exactly why a brand is invisible to AI systems and then build the infrastructure to fix it. The work BackTier does on entity architecture and citation pathways is the foundation that everything else in AI marketing sits on.
From the Engagements
Direct quotes from clients following AI Visibility Infrastructure engagements. Full case studies available at /results.
"Baseline: the brand was not being cited by the major AI engines for its category queries. We rebuilt entity references, structured data, and answer-page coverage, then re-ran the same prompt set on the same schedule. The engagement closed with documented deltas in retrieval, citation presence, and answer accuracy."
"Baseline: national firms with no local presence were being retrieved ahead of the client for its primary practice area. We implemented the Entity Lock Protocol, local/geo structured data, and authoritative citation pathways. The engagement closed with documented movement in AI-cited authority and answer accuracy for the practice area."
"Baseline: the team had no objective measurement of whether AI systems were citing the brand or its competitors. We deployed the AIV Framework scoring model and AI Citation Monitoring across the major engines. The engagement closed with a repeatable weekly measurement system and a documented change in citation visibility."
See Where Your Brand Stands
Every engagement starts with an AI Visibility Audit — a structured assessment of your current citation frequency, entity clarity, and infrastructure gaps across ChatGPT, Perplexity, Gemini, and Google AI Overviews.