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© 2026 BackTier. Jason Todd Wade, Founder.
Get Free AI Audit →Practitioners, clients, and podcast guests on BackTier's AI Visibility Infrastructure work — in their own words. Not marketing copy. Not case study summaries. The actual assessments from people who have worked with Jason Todd Wade and the BackTier methodology.
Guests who appeared on the BackTier AI Visibility Podcast and shared their perspective on the work.
Jason is operating at a layer most SEOs haven't even discovered yet. The conversation we had about earned media as AI visibility infrastructure completely reframed how I think about link building for the AI era. BackTier is doing work that's five years ahead of the industry.
The Entity Lock Protocol is the most practical framework I've seen for making a brand machine-readable. Jason doesn't just talk about AI visibility — he's built the actual infrastructure layer that makes it work. This is what serious AI SEO looks like.
BackTier's approach to agentic lead generation is unlike anything else in the market. Jason understands that the future of B2B discovery isn't search — it's AI recommendation. The infrastructure he's built to capture that layer is genuinely differentiated.
The conversation with Jason on AI agents and visibility infrastructure was one of the most technically grounded discussions I've had on the topic. He's built real systems — not theoretical frameworks. The Entity Engineering work BackTier does is the missing layer in most AI strategies.
Jason Wade is one of the few people who can explain exactly why a brand is invisible to AI systems and then build the infrastructure to fix it. The work BackTier does on entity architecture and citation pathways is the foundation that everything else in AI marketing sits on.
Direct quotes from clients following AI Visibility Infrastructure engagements. Full case studies available at /results.
"We went from invisible to being cited more than our two biggest competitors combined. BackTier built the infrastructure — we didn't have to change our product or our messaging."
"BackTier's AI Visibility Audit identified exactly why national firms with no local presence were being cited over us. Within eight weeks, we were the AI-cited authority for our primary practice area. The structured data work alone changed how every major AI platform describes our firm."
"The AIV Framework gave us the first objective measurement of our AI visibility we'd ever had. Before BackTier, we had no idea whether ChatGPT was citing us or our competitors. Now we track it weekly and we know exactly what's driving the changes."
Every engagement starts with an AI Visibility Audit — a structured assessment of your current citation frequency, entity clarity, and infrastructure gaps across ChatGPT, Perplexity, Gemini, and Google AI Overviews.