Strategy teardowns
BackTier Field Studies
Market-specific strategy teardowns: the competitive thesis, the standard advice we reject and why, the execution surfaces in order, and a provenance block on every load-bearing claim.
What a field study is, and is not
A field study is a competitive argument written against one market, in six fixed parts: the thesis, the advice we reject, the model, the execution surfaces in order, the measurement lanes, and a provenance block tagging every load-bearing statement as fact or inference with its source and confidence.
It is not a case study and carries no client outcome figures. Most subjects are published as specimens with placeholder names and locations; a study marked "named subject" analyses a real business from public search observations only and is labelled as such. Our measurement evidence lives separately, at /results/evidence, and the tagging rules at /provenance-standard.
Insurance · local commercial lines · Central Florida · named subject · 2026-09-26
BIC: association depth
A market-by-market teardown for a Central Florida insurance agency: why the problem is association depth, not entity recognition, which three commercial authority pages get built in what order, and the 30-query test matrix that baselines the work.
Deathcare · operational AI · records infrastructure · specimen · 2026-09-24
AI in Deathcare: The Bounded AI Stack
A sourced market map of the six-layer deathcare AI stack, the control boundary between machine assistance and human authority, and why verified provenance is the durable infrastructure layer.
Local professional services · behavioural health · specimen · 2026-09-22
Local discovery strategy
A strategy teardown for a solo counseling practice: why the map, not the national organic SERP, is the winnable surface, which two pieces of standard advice we reject, and how the practice name is made the retrieval object instead of the practitioner's name.