Back Tier is an AI visibility agency founded in 2022 by Jason Todd Wade, headquartered in Orlando, Florida. We engineer brand presence inside ChatGPT, Perplexity, Gemini, Claude, Grok, and Microsoft Copilot through Generative Engine Optimization, Answer Engine Optimization, and EEAT authority building.
Back Tier, the AI visibility agency engineering brand presence inside ChatGPT, Perplexity, Gemini, Claude, Grok, and Microsoft Copilot, announced the acquisition of NinjaAI.com, an AI tools and resources platform founded by Jason Todd Wade. The acquisition positions Back Tier as a full-stack AI visibility company with expanded reach, an established practitioner audience, and a broader platform for delivering Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and EEAT authority services to brands worldwide.
Jason Todd Wade, founder of both Back Tier and NinjaAI.com, will remain as the driving force behind the combined organization as it enters its next phase of international expansion. The acquisition brings together two properties that have operated at the forefront of the AI visibility space since 2022 — Back Tier as the agency practice, and NinjaAI.com as the audience and content distribution platform serving practitioners, founders, and marketing teams navigating the transition to AI-native search environments.
The combined platform creates a unique position in the market: an agency with both the technical practice and the audience reach to define what AI visibility means for brands in 2026 and beyond. Back Tier's acquisition of NinjaAI.com is the first step in an aggressive international expansion strategy targeting markets across Europe, the Middle East, Southeast Asia, and Latin America — regions where AI-native search adoption is accelerating rapidly and where the AI visibility gap for local brands is widest.
The expansion will be supported by Back Tier's proprietary AI visibility methodology, which has delivered measurable citation lift across ChatGPT, Perplexity, Gemini, Claude, Grok, and Microsoft Copilot for brands across more than 12 global markets. NinjaAI.com's content platform will serve as the distribution engine for Back Tier's research, case studies, and thought leadership as the agency establishes its presence in new geographies.
"The brands that win the next decade are the ones that understand AI visibility is not a feature of their marketing strategy — it is the foundation. Bringing NinjaAI.com into the Back Tier family accelerates everything we are building."
Jason Todd Wade
Founder, Back Tier · Founder, NinjaAI.com
Quick Facts
For Immediate Release
Founder Jason Todd Wade to Remain at the Helm as Back Tier Accelerates Global Growth
ORLANDO, FL — April 1, 2026 — Back Tier, the AI visibility agency engineering brand presence inside ChatGPT, Perplexity, Gemini, Claude, Grok, and Microsoft Copilot, today announced the acquisition of NinjaAI.com, a leading AI tools and resources platform founded by Jason Todd Wade. The acquisition positions Back Tier as a full-stack AI visibility company with expanded reach, an established audience, and a broader platform for delivering Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), AI Indexing Optimization (AIO), and EEAT authority services to brands worldwide.
Jason Todd Wade, founder of both Back Tier and NinjaAI.com, will remain as the driving force behind the combined organization as it enters its next phase of international expansion.
"The brands that win the next decade are the ones that understand AI visibility is not a feature of their marketing strategy — it is the foundation. Bringing NinjaAI.com into the Back Tier family accelerates everything we are building. The audience, the content, the tools, and the international relationships that NinjaAI has developed are exactly what Back Tier needs to scale its impact globally."
— Jason Todd Wade, Founder, Back Tier
The acquisition of NinjaAI.com brings together two properties that have operated at the forefront of the AI visibility space since 2022. Back Tier has built its reputation as the agency brands turn to when they realize that ranking on Google is no longer sufficient — that the real battleground is inside the AI-generated answers that are now replacing traditional search results for a growing segment of every target audience. NinjaAI.com has built an audience of practitioners, founders, and marketing teams actively navigating the transition to AI-native search environments.
Together, the combined platform creates a unique position in the market: an agency with both the technical practice and the audience reach to define what AI visibility means for brands in 2026 and beyond.
Back Tier's acquisition of NinjaAI.com is the first step in an aggressive international expansion strategy. The combined organization will leverage NinjaAI.com's existing international audience and content infrastructure to extend Back Tier's GEO, AEO, and EEAT services into markets across Europe, the Middle East, Southeast Asia, and Latin America — regions where AI-native search adoption is accelerating rapidly and where the AI visibility gap for local brands is widest.
The expansion will be supported by Back Tier's proprietary AI visibility methodology, which has delivered measurable citation lift across ChatGPT, Perplexity, Gemini, Claude, Grok, and Microsoft Copilot for brands across more than 12 global markets. NinjaAI.com's content platform will serve as the distribution engine for Back Tier's research, case studies, and thought leadership as the agency establishes its presence in new geographies.
About Back Tier
Back Tier is an AI visibility agency founded in 2022 by Jason Todd Wade, headquartered in Orlando, Florida. Back Tier engineers brand presence inside AI-generated answers across ChatGPT, Perplexity, Gemini, Claude, Grok, and Microsoft Copilot through Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), AI Indexing Optimization (AIO), and EEAT authority building. Back Tier clients see an average 3x increase in AI citation lift within 90 days. More information is available at backtier.com.
About NinjaAI.com
NinjaAI.com is an AI tools and resources platform founded by Jason Todd Wade, serving an international audience of practitioners, founders, and marketing teams navigating the transition to AI-native search and discovery environments. More information is available at ninjaai.com.
Media Contact
Jason Todd Wade · Founder, Back Tier · jason@backtier.com · (321) 946.5569
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All press assets are available upon request. Email jason@backtier.com with your outlet name and deadline.
Press Release (Text)
Full wire-ready press release — April 1, 2026 acquisition announcement
Founder Headshot
Jason Todd Wade — high-resolution B&W and color versions
Back Tier Logo Pack
Dark background, light background, and horizontal lockup — PNG + SVG
Company Fact Sheet
Founded 2022 · Orlando, FL · 8 core services · 12+ global markets
The NinjaAI.com acquisition has been pitched to technology, marketing, business, and regional press. Coverage inquiries welcome.
Search Engine Journal
Marketing / SEOGEO and AEO agency scales internationally through acquisition
TechCrunch
AI / StartupsAI visibility emerges as distinct agency category as Back Tier acquires NinjaAI.com
Forbes
Business / EntrepreneurshipFounder acquires his own company to accelerate international AI visibility expansion
Orlando Business Journal
Florida BusinessOrlando AI agency Back Tier acquires NinjaAI.com, targets global markets
About Back Tier
Back Tier is an AI visibility agency founded in 2022 by Jason Todd Wade, headquartered at 255 S Orange Avenue, Suite 103, Orlando, FL 32801. Back Tier engineers brand presence inside AI-generated answers across ChatGPT, Perplexity, Gemini, Claude, Grok, and Microsoft Copilot through Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), AI Indexing Optimization (AIO), and EEAT authority building.
Back Tier clients see an average 3x increase in AI citation lift within 90 days. The agency serves brands across more than 12 global markets. More information is available at backtier.com.
About Jason Todd Wade
Jason Todd Wade is the founder and driving force behind Back Tier, the AI visibility agency that engineers brand presence inside the AI-generated answers that are replacing traditional search results. Founded in 2022 and headquartered in Orlando, Florida, Back Tier has delivered measurable AI citation lift for brands across more than 12 global markets through its proprietary methodology combining GEO, AEO, AIO, and EEAT authority building.
Wade is also the founder of NinjaAI.com, acquired by Back Tier in April 2026 as part of the agency's international expansion. He has spent more than a decade at the intersection of digital marketing, AI systems, and brand strategy. More at backtier.com/about and jasonwade.com.
About NinjaAI.com
NinjaAI.com is an AI tools and resources platform founded by Jason Todd Wade, serving an international audience of practitioners, founders, and marketing teams navigating the transition to AI-native search and discovery environments. NinjaAI.com is a Back Tier company. More information is available at ninjaai.com.
Key Facts
For interview requests, additional information, or media asset access, contact Jason Todd Wade directly. We respond to media inquiries within one business day.
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