BackTier
Press.
BackTier is an AI visibility consultancy founded in 2022 by Jason T Wade. It measures how AI systems — including ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity — identify, retrieve, cite, and describe a brand, fixes the evidence and technical gaps affecting that visibility, and re-measures what changes.
What BackTier Does
Ranking in Google does not ensure accurate inclusion in AI-generated answers. AI systems may confuse a company, retrieve weak sources, repeat outdated information, or prefer competitors with stronger corroborating evidence. BackTier exists to measure that gap and fix it.
The BackTier methodology runs in four steps: measure a frozen prompt set across named AI platforms, diagnose whether the binding constraint is identity confusion, insufficient evidence, inaccessible content, weak third-party corroboration, technical structure, or category positioning, implement fixes against that diagnosis, and re-measure the original prompts on a documented schedule.
BackTier reports improvements, regressions, uncertainty, and unchanged results. No provider can guarantee what an independent AI platform will cite or recommend, and BackTier does not make that promise.
Quick Facts
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Founded 2022 · Central Florida · AI visibility measurement and implementation
View below →About BackTier
BackTier is an AI visibility consultancy founded in 2022 by Jason T Wade. BackTier measures how AI systems — including ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity — identify, retrieve, cite, and describe a brand, fixes the evidence, content, entity, and technical gaps affecting that visibility, and re-measures on a documented schedule. BackTier operates remotely from Central Florida and works with organizations across geographic markets.
More information is available at backtier.com. Media inquiries: jason@backtier.com · (321) 946-5569.
Start here
Your brand is invisible to AI.
Let's fix that.
First we quantify the gap — citation rate, entity coherence, retrieval coverage — then we sequence the fixes by how quickly each one moves the number.
Request an AI Visibility Baseline
Bring three prompts your buyers actually use. We run them across seven engines on the call and map the fixes against your roadmap.